(This blog post is a translation from Norweigan. The post is by Vigdis Skogly and the original text can be found here http://vigdisskogly.blogspot.com/2010/02/jeg-blir-sa-glad.html )
I have earier mentioned that the company use of Twitter is finally increasing. Now I would like to share two sunshine stories that have happened to me lately!
I have a boyfriend (@otinnen). He cares a lot about good online tools, is updated in the field, and eager to share his findings with me. He usually does this in the evenings and this was one of those evenings.
Doodle is the new subject of his fascination. It is easy to book meetings and check if the time suits all participants - without registering or logging in. Genious. I tweeted this, with a tag for otinnen, but without a hashtag for doodle. A fairly regular occurance.
However, next day when I checked twitter, I got a happy surprise. Doodle had tweeted me back, thanked for the praise and said to contact them back if I had any questions. Awesome!
The next sunshine story is about the collaboration tool Projectplace, and the story is pretty similar. I tweeted a question I had about Projectplace to a friend, and suddenly a Swedish representative of the company tweeted me back, without me having hashtagged anything at all.
This is a use that I think will explode - that companies follow individual key words, even if they are not hashtagged. You can keep an eye on words used in tweets trough a number of clients, or search at twitter.com ( But honestly, who out there doesn't use a client?)
This is the way to reach customers who have no idea of your twitter presence - I had no idea about Projectplace or Doodle, and didn't spend any time looking there and then. Fantastic!
Friday, 19 February 2010
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